The 43rd edition of FITUR, one of the largest tourism fairs in the world, got started here with King Felipe VI of Spain inaugurating the event.
JK Tourism Department is participating in the five day event as an important stakeholder and part of India’s official tourism delegation.
The King visited the Incredible India Pavilion at the fair after the inauguration.
The JK stall at the India Pavilion featured images about the beauty of JK. Visual and print publicity material was displayed and distributed by the Tourism Department at the venue among the visitors. Videos regarding the events organized by the Department and beauty of JK were played on the LED screens at the pavilion. The presentation regarding offbeat destinations was also given to the visitors at the pavilion.
The JK Tourism team interacted with the visitors and other participant stakeholders and briefed them about JK’s tourism potential, investment opportunities and investor friendly policies.
Ambassador of India to Spain Mr. Dinesh Patnaik also visited the JK stall and complimented the Department for its efforts to boost tourism. In his interaction with members of the JK delegation, he said he was happy to see JK Tourism participating in the event. He also assured full support to JK Tourism in organizing road shows and other promotional events in future in Spain. He encouraged JK tourism to participate in all the major events.
The Indian Tourism delegation to the event was led by Additional Secretary, Ministry of Tourism and Deputy Secretary, MoT whereas the team from JK Tourism comprised Director, Tourism, Jammu, MD, JKTDC, and Director, Tourism, Kashmir. (KNS)