Rayees Shah
In a transforming movement towards women empowerment in central Kashmir’s Ganderbal district, the picturesque scene is witnessing a paradigm shift, towards fish farming with around 30% of local fish farms now owned and operated by women entrepreneurs.
These determined women are not only securing their own livelihoods but also ushering in empowerment for the entire community.
An official from the Department of Fisheries said that they are highlighting the proactive role of these female entrepreneurs in utilizing various government schemes, such as the Pradhan Mantri Matsya Sampadna Yojna (PMSSY) and, more recently, a comprehensive agricultural development plan.
Under these schemes, women beneficiaries receive a 60% subsidy on the total project cost. “We are enticing and motivating these women with such schemes, empowering them to embrace fish culture and attain economic self-sufficiency,” he said.
One woman entrepreneur, a former software engineer, shared her success story saying that she has been operating her fish farm for the past two years, having received substantial government subsidies. “We can support our families with this business. The government’s support aided us in constructing our business and there is no shame in earning an honest livelihood; it is far better than resorting to illicit activities like drug abuse,” she said
She believes that fish farming is a lucrative venture, and she encourages the youth, particularly those struggling with drug addiction, to explore alternative avenues and start their own businesses.
Another entrepreneur, Kulsuma Majeed, discovered these schemes through social media. She applied for a fish farm and easily secured the necessary resources to establish it. “They provided the funding, seeds, training, and every form of assistance required for me to get started,” she said.
A customer, Javeed Ahmad, shared his perspective on the Margund fish farm. He frequents the farm, enjoying fish twice a week, considering it a healthier alternative to meat and other foods. “These farms provide high-quality fish, and I believe that in the future, fish may replace meat. I see this as an opportunity for sustainable livelihood and a means to support others in our community,” he said.