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‘Assault on Kashmir fragile ecology’: Promo shoot for tutor brand draws fury online

by News Desk

Shabir Ali

A video purportedly showing a fleet of SUVs driving through green pastures somewhere in central Kashmir has sparked widespread outrage on social media, with many accusing the creators of environmental vandalism and glamorising education for publicity.

The video, believed to be linked to a promotional shoot for PW’s Toofan, an educational trailer resembling a high-budget action film, shows multiple black vehicles moving across grassy fields, leaving behind visible tyre marks. Viewers online described it as an “assault on Kashmir’s fragile ecology,” questioning how such activity was permitted in what appears to be a meadow or forest area.

“PW’s Toofan trailer looks more like a Bollywood action flick — black SUVs and crushed green fields. When did teaching turn into a showbiz parade? Forest officials are sleeping. Stop glamorizing tutoring,” wrote one user, summing up the tone of public reaction.

Environmental activists and social media users said the vehicles appeared to be without number plates, a violation of traffic laws, and demanded action from the authorities.  Several users tagged the Jammu and Kashmir Police, Forest Department, and Deputy Commissioner Budgam, urging them to initiate legal proceedings similar to those taken in October against a group that drove through the Breinwar forest area.

Authorities, however, have not yet confirmed the exact location or authenticity of the video.

The fresh controversy comes weeks after a similar video surfaced from Budgam, where social media influencers were seen driving vehicles through a protected forest zone.

The Forest Department later filed an FIR, and the police seized the vehicles. Environmentalists have since warned that such incidents risk normalizing ecological damage in the name of entertainment and promotion.

Public Anger and Online Reactions

The latest video has triggered an avalanche of critical responses, with several prominent users calling it a disgrace to both education and environmental ethics.

“PW is the biggest fraud. Since outside Kashmir there’s a lot of competition, he wants to deepen his roots in the Valley. But we always underestimated our greatest teachers — Tantray Sir for Physics, Bashir Sir for Chemistry, Iqbal Sir for Biology,” wrote Dr. Wasim (@Drwasim1995).

“Turning education into a spectacle with black SUVs and crushed green fields is a disservice to genuine learning. It’s time to prioritize substance over showbiz,” said Syed Burhan (@SyedBur75832440).

“This isn’t education anymore, it’s marketing. These ‘tutors’ act like influencers chasing fame instead of guiding students. We need teachers, not celebrities,” added user آــتــ🤍ــرہ (@Noctyra_0).

“What does an educational institution have to do with off-roading into the meadows? Isn’t education meant to enlighten people about responsibility?” wrote @lidderwat, adding that “outsiders seem to be given a free license to do as they wish.”

Rasib, (@unheardtale) said,”Why is every other dimwit hellbent to jeopardise these eco-fragile meadows? What kind of fetish is this that you rent 4 scorpios, wear tie and tread over these lush green patches? In no way do these dumbheads look teachers and reflect professionalism.”

Meanwhile, The Kashmiriyat has not independently verified the location or authenticity of the video.