
Devoid of snowfall, tourist footfall dips by 50% in Kashmir
The prolonged dry spell has significantly impacted the tourism industry, with a noticeable decline in bookings and a rise in cancellations, particularly in Gulmarg, a top winter destination.
Aqib Chaya, a prominent hotelier and President of the Hoteliers Club Gulmarg, highlighted that the severe shortage of snowfall this season has affected business across the valley.
Speaking to the news agency—Kashmir News Observer (KNO), Chaya said that the postponement of the 2025 Khelo India Winter Games has further dented the tourism sector, leading to substantial cancellations.
He added that beyond the Khelo India event, the lack of snow has resulted in a 20–30% decline in business in Gulmarg and a 50% dip in other destinations like Pahalgam and Srinagar. “The industry, which usually thrive...