Concerns about smartphone microphones eavesdropping on conversations have gained fresh traction with recent revelations. A new analysis uncovers that a major marketing firm, Cox Media Group (CMG), which partners with industry giants like Google and Facebook, has admitted to using smartphone microphones to record user conversations.
This data is then leveraged to deliver targeted advertisements, according to a report by 404 Media and the New York Post.
CMG, a prominent player in radio and television news, disclosed in a presentation to investors that it employs a technology called “Active Listening.” This artificial intelligence-driven program captures conversations in real-time. By merging this voice data with behavioral insights, CMG claims advertisers can more effectively reach potential customers.
The company’s AI-powered software aggregates and analyzes data from over 470 sources, tracking users’ interactions and online behaviors. CMG’s client list includes major names such as Facebook, Google, and Amazon.
In response to the report, several tech giants have taken action. Google removed CMG from its “Partners Program” after the issue came to light. A Google representative emphasized that all advertisers must adhere to Google’s ad policies and applicable laws, with appropriate actions taken against any violations.
Meta, the parent company of Facebook and Instagram, is investigating whether CMG’s practices breach its service rules. Meta reiterated its long-standing position that it does not use phone microphones for ad targeting and is seeking clarification from CMG.
Amazon also distanced itself from CMG’s program, stating it has never collaborated with CMG on this initiative and has no plans to do so. Amazon assured that it will address any breaches of its policies by its partners.
CMG previously defended its practices in a now-deleted blog post, arguing that such data collection is legal if users consent to the terms of service, often buried in app agreements.