
Saudi Arabia will begin allowing the sale and limited consumption of alcohol in select areas starting in 2026, marking a significant shift in the Kingdom’s conservative policies.
According to Saudi Moments, the plan includes legalizing alcohol at around 600 licensed locations, including five-star hotels, luxury resorts, diplomatic zones, and tourist hubs such as NEOM, Sindalah Island, and the Red Sea Project.
The move comes as the Kingdom prepares to host major international events like Expo 2030 and the FIFA World Cup 2034, part of its broader Vision 2030 strategy to diversify its economy and attract global tourism.
Only drinks like beer, wine, and cider will be allowed—spirits with over 20% alcohol content remain banned. Alcohol will not be sold in public places, homes, or retail shops, and consumption will be restricted to licensed venues with trained staff and strict oversight.
Saudi officials say the policy takes cues from neighboring UAE and Bahrain, aiming to balance openness to visitors with preservation of cultural values.
Authorities emphasize that tight regulation will remain in place to prevent misuse and maintain the Kingdom’s Islamic identity.
