The Uttar Pradesh Cabinet has approved a new social media policy that allows influencers to earn up to Rs 8 lakh per month by promoting government schemes on platforms like Facebook, X, Instagram, and YouTube.
According to the policy, the maximum payouts are set based on platform and content type: Rs 5 lakh for X, Rs 4 lakh for Facebook, Rs 3 lakh for Instagram, and Rs 2 lakh for other social media platforms.
On YouTube, payouts range from Rs 8 lakh for videos to Rs 4 lakh for podcasts.
The policy also introduces guidelines to regulate objectionable content and outlines the role of the digital agency ‘V-Form’ in managing advertisements.
The agency will oversee the dissemination of videos, posts, and tweets.
An earlier version of this report inaccurately mentioned penalties for ‘anti-national’ content; this error is regretted.
Author Profile
Latest entries
IREGIONALApril 26, 2025Kashmiri Pandit organisation condemns targeting of kashmiri students across India
IREGIONALApril 26, 2025Houses of 64 persons associated with banned outfits raided in Srinagar, says Police
REGIONALApril 26, 2025Houses razed, hundreds detained in Kashmir crackdown after Pahalgam attack
REGIONALApril 26, 2025Fact check: Viral video of Kashmiri truck fire not new, unrelated to recent attacks